We live in a pretty fast-paced world. These days, if we’re lucky enough to grab 10 minutes with a friend, we need to make them count.

In the case of former Good Morning America President Phil Beuth, 10 minutes is never going to cut it. As a man whose life has focused on recounting some of the most compelling stories of the last century, he is a master raconteur.

For Beuth, a mere 10 minutes is just a warm up—a sort of Opening Act for the dazzling array of whimsical anecdotes and poignant narratives that are guaranteed to follow.

And once Phil Beuth gets going, names start dropping faster than you can scoop them up: Ted Knight, Charlie Gibson, Sir Paul McCartney, Frank Sinatra, Cher, Jackie Robinson, Nelson Rockefeller, Barbara Walters, Warren Buffett, Sammy Davis Jr., Burt Reynolds, Muhammad Ali and many more.

To be fair, he can’t help it—superstar access has come with Beuth’s rather unique territory.

Lucky for us, his new memoir, LIMPING ON WATER, is now available on Amazon.com. A rare find, the book is essentially a love story of Beuth’s 40-year career with the much-heralded Capital Cities Communications.

True, most of us can point to a handful of special moments—or 10-minute interludes—that defined our lives. The question is: Can Phil Beuth pick just one life-altering snapshot from an accumulation of over 4,362,480 ten-minute-cluster options?

Without hesitation, Beuth launched into a story that would redefine the meaning of the “sweet spot” in baseball.

Buffalo, New York, 1984. 

A lifelong baseball fan, Beuth, then President of WKBW-TV, would finally realize one of his boyhood dreams as part of a children’s hospital fundraiser pitting his Channel 7 Prime Timers against a crew of local police and firemen fielded by Buffalo’s mayor.

Of the fans present that day, most memorable to Beuth were the children seated in wheelchairs alongside the first base seats.

Born with cerebral palsy, batter Beuth was not challenged to hit the ball; however, runner Beuth had difficulty arriving at first base in advance of the ball. Earlier in the game, the opponent’s brash right fielder had already thrown him out at first base.

During the final inning, Beuth came up to bat for the home-team Prime Timers with two outs and the winning run on second. As the aforementioned right fielder smugly moved closer in, a determined Beuth belted the ball over his head as the announcer exclaimed: “The boss wins the game! The boss wins the game.”

However, it was a subsequent encounter with a wheelchair-bound, nine-year-old boy that would ultimately enter Phil Beuth’s 10-minute Hall of Fame. At the request of the boy’s mother, Beuth stepped over to meet the young fan.

The boy looked up and quietly asked: “Do you think I could ever do that?”

With the trials of his own childhood rushing through his mind, a highly emotional Beuth leaned in, embraced the boy and assured him: “Yes, you can.”

A home run of generosity by anyone’s standards.

“Winning the game was fine,” recalls Beuth, “but giving that child hope was the winning element that put everything in proper perspective.”


This powerful word—just 11 characters in length—provided Phil Beuth, and now countless readers, an emotionally charged, 10-minute memory guaranteed to help cover all the bases.

 For more on marketer, writer, creative consultant and speaker Randall Kenneth Jones, visit RandallKennethJones.com.