Mary Matalin and James Carville, the business of love, hate, marriage and politics By Randall Kenneth Jones Originally published in the Naples Daily News I recently took a vacation from my normal editorial crusade for real human contact and posted a question on Facebook—one I frequently ask in person, too. Yes, Facebook: the technological tool that
10 minutes with Phil Beuth
Staff2016-04-24T12:05:22-04:00We live in a pretty fast-paced world. These days, if we’re lucky enough to grab 10 minutes with a friend, we need to make them count. In the case of former Good Morning America President Phil Beuth, 10 minutes is never going to cut it. As a man whose life has focused on recounting some of the most
10 Minutes with Tyler Mathisen
Staff2016-12-09T00:25:44-04:00When you ask some people to give you 10 minutes of their time, it can feel like you’ve just suggested they donate a vital body part. Let’s face it, we are all protective of our schedules. Plus, many of us question the value of a conversation that lasts a mere one-sixth of an hour. What
10 Minutes with Peggy Post
Staff2016-12-09T00:25:44-04:00Peggy Post has done her fair share of “opening” and “closing” lately. True, the concept of “closure” has received a lot of attention over the years. Just as a period or an exclamation point ends a sentence, closure marks the literal or emotional conclusion to a series of events. Closure has also highlighted the last
Business Class: Mitchell Gold’s ongoing fight to end discomfort Copy
Staff2016-12-09T00:25:44-04:00Mitchell Gold's ongoing fight to end discomfort By Randall Kenneth Jones Originally published in the Naples Daily News Mitchell Gold, co-founder and “chair-man” of home furnishings company Mitchell Gold + Bob Williams (MG + BW), wants to make people comfortable—in every sense of the word. comfortable [kuhm-fer-tuh-buhl] adjective Providing physical comfort: a comfortable chair. Free from stress or anxiety: comfortable
Marketing and PR
Staff2016-12-09T00:25:44-04:00Consider this... Marketing, advertising or public relations Traditional print or online Strategic planning Creative development, copywriting and design Editorial writing, branded content and press releases Branding Media relations Event marketing Partner marketing New product launches Loyalty programs Project management Special projects “From collateral development to direct mail; from graphic design to online content initiatives, MindZoo can
Creative Development
Staff2016-12-09T00:25:44-04:00Consider this... Creative development, copywriting and design Traditional print or online Creative consulting Branding Brochures, collateral and point-of-sale Newsletters Websites Blogs Press releases Sales collateral Direct mail Photography Viral video Special projects “Always creative! Client centered! Detail oriented! Ever courteous! Definitely fun! Commitment and generosity are the core values that define this organization. MindZoo is
Content Development
Staff2016-12-09T00:25:44-04:00Consider this... Branded content Copywriting Advertorial Special advertising sections Editorial Newsletters Blogs Sales collateral Press releases Viral video Special projects “Some vendors pay lip service to the idea of a client/vendor relationship based on trust and total mutual satisfaction. But at MindZoo, that’s their reason for being, and they’re excellent at upholding that standard.” Timothy
Direct Mail
Staff2016-12-09T00:25:44-04:00Consider this... Lifecycle marketing: new homeowners, new parents, back to campus Lifestyle marketing: young professionals, professional women, students, gay & lesbian CRM New customer acquisition New subscriber acquisition Grand openings Partner marketing Special event promotions Special projects “We work with numerous vendors but I can honestly say it’s the MindZoo crew I look forward to working
Digital Marketing
Staff2016-12-09T00:25:44-04:00Consider this... Social media Websites Microsites Branded content Custom editorial Shopping guides Newsletters Email marketing Blogs Viral video Special projects “If you are looking for a team to give you creative results-driven programs, then you should be working with MindZoo. They ask the right questions and then solve the business problem with a data-driven and